How time changes: the latest survey from Nielsen during the Beijing 2008 Olympic Games shows that among all the sponsors, the Coca-Cola Company had the highest consumer awareness, but only ranked third in advertising costs. According to statistics, the Coca-Cola supplied 25 million bottles of Coca-Cola daily to Beijing’s Olympic venues, exceeding the 20 million bottles in the Athens Games…
Tag: Advertising
Google expects its position as the world’s most popular online search site and sales from fast-growing Asian markets, including China, to help the company weather any United States recession. ‘One of the very good sources for Google is the very rapid growth in Asia,’ said Eric Schmidt, chief executive officer of Google, which gets almost all its revenue from advertising next to search results. Historically, people tend to shift their money to the most ‘highly measured’ advertiser when there are ‘economic difficulties,’ he said recent at a briefing in Beijing […]
Chinese media industry revenue is expected to increase 13.1 percent to 554 billion yuan (about 79.14billion U.S. dollars) in 2008, said a report released by the Chinese Academy of Social Sciences recently. The figure was 481.1 billion yuan (over 68 billion US dollars) in 2007, up 13.6 percent year on year, according to the report, which was based on data collected up to February 2008. Mobile and online media saw rapid growth, earning a revenue of 105.3 billion yuan (around 15 billion US dollars) and 29.7 billion yuan (almost 5 billion US dollars) in 2007 […]
China may produce more than 8.6 million vehicles this year as it narrows the gap with Japan and the United States, the world’s top two auto makers, according to the National Bureau of Statistics. China’s economic growth, averaging about 10 percent over the past five years, is raising demand for automobiles and has boosted production from about 100,000 vehicles a year in the 1980s to 7.28 million last year, making the country the world’s third-biggest vehicle producer […]
China’s online advertising market is likely to exceed ten billion yuan (1.3 billion U.S. dollars) this year, a research report said. The figure represents a 114.6 percent increase from the 4.66 billion yuan of last year. In October, the nation’s online advertising revenues hit 870 million yuan, lifting the market size to 7.5 billion yuan in the first ten months, according to the report from Nielsen, a leading global information and media company. The growth rate of China’s online advertising, one of the most successful business models for Internet firms, was higher than that of broadcasting advertising and magazine advertising…