Originally from Brazil, I currently live in the Heidelberg Area (Germany), where I work as VP of Design Strategy at SAP and promote User Experience Design as lecturer of Project Management for UX at M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences. Working in the Information Technology industry since 1998, I’ve helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles.
During my seven years in China, I championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai. As an Information Design specialist, I served as a board member of the Brazilian Society of Information Design. I held several lecturing positions, including Lecturer of Hypermedia at the Department of Design of Universidade Federal de Pernambuco (Brazil), Assistant Professor of Cognition and Information Technologies at the Information Systems program of Faculdade Santa Maria (Brazil), Visiting Lecturer of Design Practice at École de Design Nantes Atlantique (France), Guest Lecturer of Design Thinking at Lasalle College (Mexico), and Assistant Program Director of the Visual Communication Department of Raffles Design Institute at DongHua University (China).
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VP of Design Strategy and Systems
To facilitate agility and clarity in decision-making, I lead internal teams in executing our UX strategy with a focus on accuracy and quality. I curate our various strategic artifacts, like strategy decks, job maps, and value stream maps, through the lens of the jobs-to-be-done framework.
Director of Design Strategy and Systems
SAP SuccessFactors
In this position, I help drive the Product Design vision of SAP SuccessFactors across our product line, ensuring cohesive product narratives, while documenting our strategies with guidelines, and establishing best practices and strategy principles.
Lead Product Design Strategist
SAP SuccessFactors
In this position, I help drive the Product Design vision of SAP SuccessFactors across our product line, ensuring cohesive product narratives, while documenting our strategies with guidelines, and establishing best practices and strategy principles.
User Experience Design Lead, Cloud HCM (Payroll)
SAP SuccessFactors
In this position, I oversee all aspects of User Experience to ensure sustainable and lean product development of Payroll Solutions, as well as to work with different stakeholders to coordinate, plan and execute design related activities like user research, conceptual design, specification and visual design.
Senior User Experience Design Specialist
SAP SuccessFactors
In this position, I work with product managers and study user needs to understand business requirements and help come with product concepts and vision for Payroll solutions, exploring multiple design directions for web, phone and tablet to envision the best possible solution, creating rapid interactive prototypes as needed to simulate interactions, while working with user researchers to do up-front user research, and to validate product concepts and designs.
Visiting Lecturer, MA Integrated Design
Köln International School of Design
Lecturing on Interaction Design / User Experience Design at Köln International School of Design, part of the Cologne University of Applied Sciences.
Senior User Experience Designer
ROAMWORKS Research and Development GmbH
In this position, I envision, research, design and validate new workflows and user interaction models for Machine-to-Machine (“M2M”, or “Internet of Things”, commonly known as IoT), wireless remote asset monitoring and management applications, synthesizing user experience strategy, product management vision, user needs, and technology constraints to design and deliver user interaction prototypes, UI guidelines, high-fidelity UI mockups, and HTML/CSS code that optimize product usability, usefulness and user delight.
User Experience Manager
Autodesk, Inc.
In this position I manage a team of user experience professionals who’s duties include user research, interaction design, visual design, and usability engineering for Autodesk’s Infrastructure Modeling Product Line based in Shanghai, producing computer software for desktop Geospatial Information Systems (GIS) and Web Mapping.
Product Designer
Autodesk, Inc.
I this position, I researched and validated clear and achievable interaction design specifications for the company’s computer software products based on user input; translating customers needs into innovative design solutions; optimizing product usability, learnability and customer satisfaction; creating and documenting conceptual designs and feature specifications.
Northumbria University
MA, Design Practice
2007 – 2008
Grade: Distinction
Awarded with DISTINCTION in the MA Design Professional Practice at Northumbria University in Newcastle upon Tyne (UK), with the thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments”
This education is associated with:
1 Honor or Award: Distinction Award in the MA Design Practice
Universidade Federal de Pernambuco
PgDip, Information Design
2000 – 2001
Dissertation Title: “Beauty is in the Eye of the Beholder: a panorama of the discussion on Usability and Aesthetics issues on the Web”, 2002
Activities and Societies: Coordinate the distance learning research activities of the interns for the VIRTUS Hypermedia Lab, Board of Directors of the Brazilian Society of Information Design
Universidade Federal de Pernambuco
BA, Industrial Design
1998 – 2000
Major: Graphic Design
Activities and Societies: Center of Arts and Communication Basketball Team,
Interaction Design Association (IxDA)
Local Coordinator
July 2005 to Present
The Interaction Design Association (IxDA) is an international non-profit organization with a mission to advance the discipline of Interaction Design. We do this by creating platforms for our members to gather on, such as a 10,000+ member discussion list, annual conferences and local events. As local coordinator for Shanghai, I help the community organize events and facilitate face-to-face meetings…more
Sociedade Brasileira de Design de Informação
Treasurer
July 2003 to December 2004
The Brazilian Society of Information Design (SBDI) is a scientific society that brings together scientists, lecturers and graphic design professionals, raising awareness of problems regarding the management and production processes of visual information.
I served a two-year term as the treasurer of the BRAZILIAN SOCIETY OF INFORMATION DESIGN
DISTINCTION in the MA Design Professional Practice
Northumbria University
July 2009
Awarded with DISTINCTION in the MA Design Professional Practice at Northumbria University in Newcastle upon Tyne (UK), with the thesis “Designing the User Experience: Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.”
9th Brazilian Biennale of Graphic Design (“Design Memoirs” Category)
Associação de Designers Gráficos (ADG Brasil)
February 2009
“Discover the Brazilian Cinema” exhibition selected for the 9th Brazilian Biennale of Graphic Design (Category “Design Memoirs”), 2009
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