Exploring Brazil at Shanghai World Expo

BBC’s Mishal Husain visited the Brazilian pavilion at Shanghai World Expo to find out how it brings samba, soccer and the spirit of Ipanema to China.

Post author By Itamar Medeiros
Post date May 17, 2010
1 Comment on Exploring Brazil at Shanghai World Expo

China is celebrating the opening ceremony of the Shanghai World Expo, a celebration of global culture, drawing exhibits from all over the world in specially designed pavilions.

The Expo has reportedly cost more than the Beijing Olympics, and 70 million people are expected to visit over the next six months.

It is the first time a developing country has hosted the Expo, described as the Olympic Games of the economy, science and technology.

BBC’s Mishal Husain visited the Brazilian pavilion to find out how it brings samba, soccer and the spirit of Ipanema to China:

via BBC News – Exploring Brazil at China’s World Expo.

Tags BBC, Beijing, Beijing Olympics, Brazil, China, Economy, Media, Olympic Games, Report, Science And Technology, Shanghai, Shanghai World Expo, Technology

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

View Archive

One reply on “Exploring Brazil at Shanghai World Expo”

[…] of its cities. The architectural project of the pavilion was conceived to present visitors with an interactive virtual show, based on audiovisual stimuli using existing models in Brazil, such as the Portuguese Language […]

Share This

Related

By Itamar Medeiros

One reply on “Exploring Brazil at Shanghai World Expo”

Leave a ReplyCancel reply