Shanghai World Expo: BRAZIL PAVILION
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Yes, I know: the Expo is finished! For some, this is a sad feeling. For others, it’s a relief! So here is my last post about it:
As China, Brazil is a country with continental dimensions and a large territorial variety. Despite the distance between them, both countries have established diplomatic, political and commercial relationship a century ago. It has evolved in the last few years and today there is a renowned proximity: China and Brazil share political positions and integrate highlight groups in the international scenario, such as BRIC (fast-growing developing economies of Brazil, Russia, India and China which the acronym was coined by well-known Goldman Sachs chief economist Jim O’Nill), and G-20 (Group of Twenty Finance Ministers and Central Bank Governors).
But Chinese people’s awareness to Brazil is still limited. In fact, beyond the amazing Carnival party, the vibrating music, the world champion soccer team, and exquisite beaches, there is a huge Brazil which is still unknown to China. Brazil is a plural country, with a notorious diversity, which permeates its population, its geography, its economy, and mostly its culture.
The Brazil Pavilion at Shanghai World Expo invites visitors to touch upon the beat and pulse of its cities. The architectural project of the pavilion was conceived to present visitors with an interactive virtual show, based on audiovisual stimuli using existing models in Brazil, such as the Portuguese Language Museum and Football Museum, for example.
Exhibits: Hall of Brazilian Joy
a large 180° screen will display images of popular festivals and notable Brazilian sports from around the country, with emphasis on soccer.
Exhibits: Hall of Urban Scenes
With 130 square meters, this area was designed to greet visitors with images of a modern Brazil in a virtual mosaic composed of a central 2-minute video with a soundtrack that will accompany its movements. The panel will also have screens that display static images related to culture, cuisine, and tourist attractions.
Exhibits: Hall of Pulsing Cities
This room features a large wide-screen display, consisting of 4 horizontal screens measuring 12 x 4m each, suspended 2m from the floor, conveying the concept of the pavilion to visitors. This set also includes the projection of textures on the floor in the inner area of the display.
It also includes the Hall of Human Diversity: an interactive game that shows different physical traits influenced by the mixing of Brazilian people. The rear wall will present two interactive systems (touchscreens with wording in Mandarin and English): the first is to present Brazilian tourism projects, and the second is on cultural expressions.
Urban Best Practice Case: Porto Alegre
With the theme “Governance Practice Based on Social Consensus: Strategies for Social Integration Promotion”, Porto Alegre case aims to expedite the transitional regime and the relationship between social and municipal administrative model.
The city’s project of participatory budgeting is a social reform effort to pursue the real needs of the urban society. It also further consolidates the democratic concepts and seeks fundamental social welfare. The local people are aware of their responsibilities and obligations.
The exhibits highlight five social projects being carried out through Porto Alegre’s Participatory Budgeting initiate, helping visitors to know how the city improves government efficiency and promotes democracy by enhancing cooperation among communities and integrating policies and services.
Art and Mother is a project shown in the first section, getting its idea from a local club of mothers. They sell products made from recycled Polyethylene terephthalate donated by a factory to increase families’ incomes. Another section shows Northern Art project, in which people sell art works made out of recycled textile materials. Sport Gives Samba project shows how more than 4,000 kids realize their dreams by enjoying samba. At the Social Sailing project section, visitors can see how the city encourages young people to join in sports events to reduce social problems. The last one Chocolate Villa project illustrates the city’s campaign to improve an “under-maintained” downtown community to upgrade local residents’ life quality.
Urban Best Practice Case: São Paulo
São Paulo’s case is called “City Cleaning Law,” the public policy aiming at improving urban development and management efficiency. In order to give a more organized city appearance to São Paulo, the government issued the order. The regulations aim at making sure the vehicles’ and pedestrians’ mobility within the traffic, ensuring historical architecture and pedestrian’s safety, and ensuring convenient public service.
According to the new regulations, advertisement signs are banned in public streets, parks, square, outdoor streetlamps, towers, bridges, underground tunnels and roofs and walls of architectures.
By implementing the regulations, São Paulo managed a total of 15,000 outdoor advertisement signs, which win the support of over 70% of the citizens. The regulations mainly focus on all sorts of pollution in the process of urbanization, such as air, water, noise and visual pollution. It takes efforts to give a comfortable and harmonious city to the citizens.
Brazil Pavilion Day at Shanghai World Expo: Carlinhos Brown
Carlinhos Brown performed at the Brazil Pavilion Day at Shanghai World Expo. Brown, known as the founder of the Bahian percussion group Timbalada, started the day by kissing a female Chinese VIP on the cheek and dancing with Chinese Finance Minister Xie Xuren and Deputy Commissioner General of the Shanghai World Expo Chen Duqing at the opening ceremony.
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