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Design Software

Autodesk “Fake of Foto” challenge

Today we’re presented with images in movies, on TV, and in the press that are of such good quality we don’t even think to consider whether the picture is of something that exists in reality or if it was generated by computer software.

Movies can be considered as being at the high-end of the range of uses for computer generated imagery that mimics real-life, but there are many more day-to-day examples that challenge our ability to tell what’s real and what’s not.

Spend a few minutes with our reality check and see if you can tell the difference…

Take the Challenge >

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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