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Consumer Behavior Design

Dan Saffer’s “Attention Awareness” Keynote at IxDA | Interaction ‘09 Conference

Dan Saffer calls out the Interaction Design community for allowing distracting topics to consume our attention, and for paying too little attention to “moonwalking bears,” the opportunities interaction designers can take advantage of in the near future […]

Dan Saffer
Dan Saffer

Dan Saffer calls out the Interaction Design community for allowing distracting topics to consume our attention, and for paying too little attention to “moonwalking bears,” the opportunities interaction designers can take advantage of in the near future.

Dan Saffer, founder of Kicker Studio, was an experience design director for Adaptive Path until 1998. An international speaker and author, his writing on design has appeared in BusinessWeek and many online publications. His acclaimed book Designing for Interaction: Creating Smart Applications and Clever Devices (VOICES) has been called “a bookshelf must-have for anyone thinking of creating new designs” and has been translated into several languages. His new book on interactive gestures will be published by O’Reilly in October 2008.

Dan is a member of the Industrial Designers Society of America (IDSA) and the Interaction Design Association (IxDA). He received his Master of Design in Interaction Design from Carnegie Mellon University.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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