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Design

Frank Gehry’s “Nice building. Then what?” talk at TED

In a wildly entertaining discussion with Richard Saul Wurman, architect Frank Gehry gives TEDsters his take on the power of failure, his recent buildings, and the all-important “Then what?” factor. Frank Gehry is one of the world’s most influential architects. His designs for the likes of the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall in LA are bold statements that have imposed a new aesthetic of architecture on the world at large, enlivening streetscapes and creating new destinations […]

In a wildly entertaining discussion with Richard Saul Wurman, architect Frank Gehry gives TEDsters his take on the power of failure, his recent buildings, and the all-important “Then what?” factor.

Frank Gehry is one of the world’s most influential architects. His designs for the likes of the Guggenheim Museum in Bilbao and the Walt Disney Concert Hall in LA are bold statements that have imposed a new aesthetic of architecture on the world at large, enlivening streetscapes and creating new destinations. Gehry has extended his vision beyond brick-and-mortar too, collaborating with artists such as Claes Oldenberg and Richard Serra, and designing watches, teapots and a line of jewelry for Tiffany & Co.

Now in his 70s, Gehry refuses to slow down or compromise his fierce vision: He and his team at Gehry Partners are working on a $4 billion development of the Atlantic Yards in Brooklyn, and a spectacular Guggenheim museum in Abu Dhabi, United Arab Emirates, which interprets local architecture traditions into a language all his own. Incorporating local architectural motifs without simply paying lip service to Middle Eastern culture, the building bears all the hallmarks of a classic Gehry design.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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