{ What is Information Design? }
Coined by Richard Saul Wurman in 1976, Information Design is a field and approach to designing clear, understandable communications by giving care to structure, context, and presentation of data and information, in the effort of making information as effective as possible. As a field, its principles relate to all communications products and experiences, regardless of medium: print, broadcast, digital, online, etc. Information Design is primarily concerned with clarity (instead of simplicity) and understanding, and with readers and users responses to information presented textually, graphically or in the form of an animation.
