Social Media Networks, because they are built on the collective participation of individuals, can only be effectively guided by means of a researched and learned examination of social psychology. In this presentation, Will Evans discuss design patterns in social media site architecture and their impact on human behavior, and why interaction designers engaged in building social networking ecosystems must leverage sociology, social network analysis, and behavioral economics to ensure their social media site is Built for Conversation.
{ design@tive } information designThoughts on Design, Technology and Culture