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This talk will outline the key inputs in a model of Behavioural Design and how those inputs help designers to directly target specific behaviours. It will look at the role of interaction design, behavioural psychology, systems thinking and other tools. And it will propose that a model of design with behaviour as its focus offers a coherent and complete approach to design in a way that is consistent with the goals of client organizations […]
This session provides good rules of thumb that will help you with future field studies and prepare you for the types of situations you might find yourself in […]
This is the 5th (fifth) lecture of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp. In this lecture, we discuss the different design artifacts typically produced during the ideation stage […]
This talk will provide an overview of the Meyers-Briggs, highlight research and thought leadership relating personality types to technology usage, examine controversies and limitations of the Meyers-Briggs Type Inventory (MBTI) and share ways to use personality types to support and communicate design, including a brief case study […]
Bill Buxton in this old — but still very relevant — talk advocates the need for global businesses to explore how design and design thinking can provide them with high-level, strategic value and competitive advantage […]
We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, […]
This is the 4th (fourth) lecture of the ‘Designing Interactions & Experiences’ module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which we discuss how to use different data visualization techniques to facilitate decision making […]
This month I took part on the UXMatter “Ask the Experts” panel, and helped answer questions regarding The Best Ways to Prioritize Products and Features […]
This is the explanation of the “Reflection in Action” component of the completion criteria of the “Designing Interactions / Experiences” module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which I’m honored to give by invitation of Professor Philipp Heidkamp […]
Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]