Explore how the Jobs-to-be-Done (JTBD) and AI can transform your product roadmaps from understanding needs to fulfilling them in user-centric ways.
Tag: User Research
Design Council explains what inclusive design means, and how it benefits the businesses that use it.
Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.
Testing Business Ideas thoroughly, regardless of how great they may seem in theory, is a way to mitigate the risks of your viability hypothesis being wrong.
In this post, I’ll talk about how can we facilitate pivot and risk mitigation discussions while pursuing ideas and/or approaches, what methods, tools or techniques are available for pivot and risk mitigation, and what signals we need capture in order to know if we should Persevere, Pivot or Stop.
Let’s talk about how to help teams with facilitating investment discussions by finding ways to reduce subjectivity when debating the value ideas.
Learn about quantifying and qualifying strategy as we make a case for a set of tools that helps teams find objective ways to value design.
In this post we talk about how designers and strategists can respond, prod, encourage, guide, coach and teach as they guide individuals and groups to make good decisions that are critical in the business.
Let’s talk about the importance of vision for creating shared understanding around why are we bringing a product to market in the first place.
In this post, I’ll make the case for the need of incorporating storytelling in your facilitation toolset for better idea generation, discussing design, and creating shared understanding.