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In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.
Professor Albrecht Schmidt introduces context-aware computing, which enables devices to perceive and react to their surroundings through sensors, simplifying user interaction and enhancing technological intuitiveness.
Designer and inventor Jason Rugolo introduces “audio computers” at the TED stage. These devices can enhance sounds, translate conversations in real time, and respond to your voice like a friend.
Explore how the Jobs-to-be-Done (JTBD) and AI can transform your product roadmaps from understanding needs to fulfilling them in user-centric ways.
Products have become overly complicated with an abundance of features, causing frustration among customers. Correspondent David Pogue delves into how simplicity in technology can simplify our complex lives.
Learn to deliver user-centered online experiences by aligning business goals with user needs.
I interviewed Jim Kalbach during SAP’s UX Immersive Week. We discussed how to approach bottom-up innovation – and how AI can support with Jobs to be Done (JTBD).
Let’s look at how trust is built in AI-powered products. We’ll discuss the different phases of the user’s journey, suggesting ways to design trustworthy AI experiences.
Imran Chaudhri gives a sneak peek of a breakthrough product and explains how it could change the way we interact with tech and the world around us.
Correspondent David Pogue explores the increasing popularity of Cozy Games, that fulfils emotional jobs of normalcy, control, and predictability.