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Consumer Behavior Trend Watching

Living in Germany: Everything you need to know about the beer culture

DW’s Meet the Germans presenter Rachel Stewart deep dives on German beer culture and reveals how to drink like a local — all year round!

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Consumer Behavior Trend Watching

Living in Germany: best nation brand of 2021

Germany is the world’s top ‘nation brand’, finds the 2021 Anholt Ipsos Nation Brands Index. It ranks 60 economies by their brand appeal.

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Design Readings

Watch “Seeing the New Normal: From futures visions to business decisions” with Jutta Johansson & Virpi Vaittinen 

The world is changing rapidly – how to stay ahead in this changing and unstable environment? How do we see the everyday of tomorrow? How do we translate futures visions to business decisions?

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Information Technology Trend Watching

Internet in Brazil: The number of cities that offer Wi-Fi reaches 26%

Of the 5,570 Brazilian municipalities, 1,457 provided wi-fi through public networks in 2014. Despite the leap from 2012, the cities that provide this type of access still account for only 26.2% of the total.

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Information Technology Trend Watching

Internet in Brazil: 11.5% of households access the Internet only by phone or tablet

Out of the online homes, 88% used the computer to access the network; 53.6% used mobile phones; and 17.2%, tablets. According to IBGE, 7.1 million homes have tablets and 5.4 million of them were used to get on the internet in 2013 […]

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Information Technology Trend Watching

Internet in Brazil: Amazon starts selling books with a catalog of 150,000 titles

Just over six months after entering the e-commerce space of other physical goods through internet in Brazil, Amazon will soon begin to sell books, making its debut in the country in the segment that Amazon has revolutionize the way business is done […]

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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: Smartphones are now three out of four phones

In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee […]

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Consumer Behavior Economics Trend Watching

Economy in Brazil: Most consumers believe the economy will get worse after the World Cup

For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently […]

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Economics Information Technology Trend Watching

Internet in Brazil: IDB report warns about digital divide

Infrastructure problems and lack of familiarity of the users make Brazil a country that goes ‘two-speed’ internet, according to data presented recently by the Inter-American Development Bank (IDB) […]

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Information Technology Trend Watching

Information Technology in Brazil: 13% of all computers in use are tablets

Brazil has a total of 136 million computers in use by businesses and home users, according to the 25th annual survey of technology use in enterprises taken by the School of Business Administration of São Paulo, Getulio Vargas Foundation (FGV-EAESP). Out of all these devices, 13% (18 million) are tablets – the study considers tablets as computers […]