The Chinese love affair with the internet will see digital ad spend increase 40% to $5.2bn (£3.07bn) next year, making the booming Asian online economy roughly the same size as the current UK market, according to a report. The study by KPMG, to be unveiled today at the MediaGuardian Create in China conference in central London, estimates that the total ad spend on all media in the Chinese market will grow by 22% this year and 19.5% next year. By the end of next year, the Chinese ad market will be worth $37.85bn, a year-on-year increase of more than $6bn on 2007 […]
Tag: Social Networks
Just in time for the Back to School season, Autodesk has redesigned its Student Engineering and Design Community website with a new look and feel that is more closely aligned with other popular social networking sites frequented by students. The enhanced Student Community offers several new features and benefits to more than 350,000 students and educators…
Shanghai maintains the highest quality of life on Chinese mainland for Asian expats, but environmental pollution problem is still a concern, according to the latest survey. The Location Ranking Survey, conducted by one of the world’s largest human resources organizations, ECA International, ranked Shanghai in 11th place in Asia and 78th in the world in terms of expat living conditions. The city retained its top spot among the 13 cities in Chinese mainland that included Beijing, Nanjing, Tianjin, Shenzhen, Guangzhou and Xiamen […]
China’s Internet industry continues to be in a state of rapid development. In 2006, the number of Chinese Internet users exceeded 150 million, with 50% of these users between the ages of 18 and 35. China’s Internet market is also transitioning from a narrowband to a broadband market with over 30 million of the 57 million total connected users having broadband access. As an emerging service market, China’s Web 2.0 has shown great development potential and in 2006 the market size reached US$62.8 million. According to IDC’s forecasts, Chinese Web 2.0 market is predicated to reach US$645.8 million by 2011.