On April 25th, 2008, China Internet Network Information Center (CNNIC) released the Research Report of China Youth Internet Behaviors. The report studies the online behaviors of 107 million China’s netizens under the age of 25. According to the report, China’s youth netizens are more inclined to entertainment demand. The most used online serves for youth are IM(91.3%), online music(91.1%), online movie/video(82.9%), search engine(73.4%), online games(68.2%), online news(63.4%) and email(58%). If compared with the average usage level of all Internet users, the usage rate of online games, online music and online movie/video among youth are much higher than average rate […]
Tag: QQ
China’s online advertising market is likely to exceed ten billion yuan (1.3 billion U.S. dollars) this year, a research report said. The figure represents a 114.6 percent increase from the 4.66 billion yuan of last year. In October, the nation’s online advertising revenues hit 870 million yuan, lifting the market size to 7.5 billion yuan in the first ten months, according to the report from Nielsen, a leading global information and media company. The growth rate of China’s online advertising, one of the most successful business models for Internet firms, was higher than that of broadcasting advertising and magazine advertising…