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Design Strategy Talks & Workshops

Product Discovery Secrets of Managers and Design Strategists

Product discovery is essential for aligning user and business needs. Learn to use methods like Jobs-to-be-Done (JTBD) to bridge strategy and execution.

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Design Strategy Talks & Workshops User Experience

Beyond the Hype: Bring AI and Human Needs Together with Jobs-to-be-Done

Explore how the Jobs-to-be-Done (JTBD) and AI can transform your product roadmaps from understanding needs to fulfilling them in user-centric ways.

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Design Strategy Talks & Workshops

Crafting Customer-Centric Roadmaps: A Jobs-to-be-Done Approach to Roadmap Planning and Better Backlog Grooming

Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.

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Design Strategy Talks & Workshops

“Bringing Business Impact and User Needs Together with Jobs-to-be-Done (JTBD)” at Web Directions 2022

At Web Directions Summit 2022, I made the case that Jobs to be Done work as a great “exchange” currency for teams to discuss value with stakeholders.

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Design Strategy Project Management Talks & Workshops

Managing by Outcomes and Jobs to be Done

Managing by Outcomes with Jobs to be Done (JTBD) can help facilitate two-way negotiations that allow for team autonomy and ownership.

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Design Readings Software

Watch Jeff Patton’s “Output versus Outcome and Impact” talk

In this short video, Jeff Patton talks about the challenges of moving from Output to Outcome in Product Thinking, and how we should measure good outcome!

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Design Strategy Talks & Workshops

Strategy and Testing Business Ideas

Testing Business Ideas thoroughly, regardless of how great they may seem in theory, is a way to mitigate the risks of your viability hypothesis being wrong.

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Design Strategy Project Management Talks & Workshops

Strategy, Visibility and Traceability

In this post I’ll talk the need for visibility and traceability systems that enables you to adjust strategic choices accordingly.

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Design Strategy Project Management Talks & Workshops

Strategy, Pivot and Risk Mitigation

In this post, I’ll talk about how can we facilitate pivot and risk mitigation discussions while pursuing ideas and/or approaches, what methods, tools or techniques are available for pivot and risk mitigation, and what signals we need capture in order to know if we should Persevere, Pivot or Stop.

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Design Strategy Talks & Workshops

Facilitating Investment Discussions in Strategy

Let’s talk about how to help teams with facilitating investment discussions by finding ways to reduce subjectivity when debating the value ideas.