Product discovery is essential for aligning user and business needs. Learn to use methods like Jobs-to-be-Done (JTBD) to bridge strategy and execution.
Tag: Product Designer
I interviewed Jim Kalbach during SAP’s UX Immersive Week. We discussed how to approach bottom-up innovation – and how AI can support with Jobs to be Done (JTBD).
Is your team on the same page when it comes to design strategy? Is there a greater alignment with what your design team wants to achieve with the business it represents? In this presentation “Helping teams paddle in the same direction through Design Strategy”, I talked about some key questions you should ask your team to help you challenge the notion of being aligned on a proper design direction.
In this talk at IxDA’s Interaction’19, Jon Kolko will show you why, when, and how to create stories that set design strategy. You’ll see examples of both successes and failures, learn where these narratives are contextually most relevant and useful, identify the key components that make these stories successful, and gain the ability to form and present a vision of the future to drive product and service strategy.
What are the ways to guarantee the best user experience when you are not meeting in person with other team members? In this talk at IxDA’s Interaction’18, Luciana Terceiro shares her learnings on the problems and solutions on remote collaboration and shows how to keep to an effective, productive and asynchronous way of work […]
In this talk, you’ll learn proven methods of maintaining team cohesion and conversation, building trust with colleagues in different time zones, and using the myriad tools available to improve long-distance collaboration, which has been a long interest of mine (I even wrote a thesis on it) […]
A crash course in sociolinguistics, and a challenge to find the messages hidden in your own words […]
Red Dot presented the worldwide best design achievements in an exclusive exhibition at one of the currently most dynamic business locations from 24 October to 1 November 2009 […]
A Dutch superstar, an unyielding architect, a force for good, a style soothsayer, a digital visionary and 71 perfect products. That’s what you’ll find on Fast Company’s fifth annual report on the intersection of business and design.
Autodesk announced new Infrastructure Modeling software products, which help users in utilities, telecommunications organizations and government agencies improve the design and management of their infrastructure. Autodesk’s portfolio of products — including AutoCAD Map 3D 2010, AutoCAD Raster Design 2010, Autodesk MapGuide Enterprise 2010, and Autodesk Topobase 2010 — provides users with an intelligent and comprehensive […]