Product discovery is essential for aligning user and business needs. Learn to use methods like Jobs-to-be-Done (JTBD) to bridge strategy and execution.
Tag: Product Definition
Explore how the Jobs-to-be-Done (JTBD) and AI can transform your product roadmaps from understanding needs to fulfilling them in user-centric ways.
I interviewed Jim Kalbach during SAP’s UX Immersive Week. We discussed how to approach bottom-up innovation – and how AI can support with Jobs to be Done (JTBD).
Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.
Managing by Outcomes with Jobs to be Done (JTBD) can help facilitate two-way negotiations that allow for team autonomy and ownership.
Jaime Levy talks about how user experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started first before the design or development of a product begins. It relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want […]
This is the 4th (fourth) lecture of the ‘Designing Interactions & Experiences’ module I’m teaching at Köln International School of Design of the Cologne University of Applied Sciences, which we discuss how to use different data visualization techniques to facilitate decision making […]
This month I took part on the UXMatter “Ask the Experts” panel, and helped answer questions regarding The Best Ways to Prioritize Products and Features […]