{ design@tive } information design
In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.
Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.
Game Theory helps you identify the optimal strategy for achieving your goals, minimize losses, and make informed choices that lead to better outcomes.
Let’s explore how designers can deal with Uncertainty and Ambiguity, while using tools to help them tackle complex problems more effectively.
Managing by Outcomes with Jobs to be Done (JTBD) can help facilitate two-way negotiations that allow for team autonomy and ownership.
In this short video, Jeff Patton talks about the challenges of moving from Output to Outcome in Product Thinking, and how we should measure good outcome!
Joshua Seiden recently talked on the Product Experience Podcast, where we find out how to simplify the development process by focusing on getting the outcomes we want.
Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.
There are some Project Management skills that will prove invaluable for the effectiveness of design strategists.
Testing Business Ideas thoroughly, regardless of how great they may seem in theory, is a way to mitigate the risks of your viability hypothesis being wrong.