{ design@tive } information design
In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.
Managing by Outcomes with Jobs to be Done (JTBD) can help facilitate two-way negotiations that allow for team autonomy and ownership.
Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.
Learn about quantifying and qualifying strategy as we make a case for a set of tools that helps teams find objective ways to value design.
Bill Albert explains how critical is the role of metrics to any UX strategy, and how to leverage data to design experiences and drive product innovation.
In this webinar, Bill Albert shows how his experience scorecard can be used to answer important questions around usability, emotional experience, design and brand experience.
Ideas are cheap. Execution is everything […]