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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: iPad mini is the world’s most expensive

Released recently, the iPad Mini in Brazil has the highest value among all the official channels of the Apple Store. According to IT Data Consulting, the difference between the value of imports and sales is 115% […]

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Design Innovation Readings

Watch Alastair Parvin’s “Architecture for the people by the people” talk at TED

Designer Alastair Parvin presents a simple but provocative idea: what if, instead of architects creating buildings for those who can afford to commission them, regular citizens could design and build their own houses? The concept is at the heart of WikiHouse, an open source construction kit that means just about anyone can build a house, anywhere. Alastair Parvin believes in making architecture accessible to 100 percent of the population […]

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Information Technology Trend Watching

Information Technology in Brazil: leading the video games market growth in 2012

A study of manufacturers showed that sales of games and equipment totaled R$ 1.6 billion last year (800 million US dollars). While this market has shrunk in most countries, in Brazil grew by 60% in comparison with 2011 […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Crisis boosts advancement of aviation

Brazil is experiencing one of its best moments in the aviation industry, and today the country with the second largest fleet of jets, behind only the United States and the third most produced aircraft of this type. Ahead of Embraer (a Brazilian local manufacturer), are only the American Cessna and Canadian Bombardier. The good performance is due in large part to the international crisis started in 2008, which created a favorable environment for the purchase of these aircraft in other countries, and the growth of emerging […]

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Design Readings

Watch Jason Ulaszek & Brian Winters’ “From Design Research to Experience Roadmap” talk at Interaction’13 | IxDA Conference

Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success. In this session you’ll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you’ll look like a freakin’ rockstar in your company doing it […]

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Design Readings

Watch Mike Lemmon’s “Design Language for Interactions” talk at IxDA | Interaction ’12 Conference

A design language establishes the visual vocabulary, relationships and hierarchies that allow diverse products to become recognizable and unified. But as products become digital and shift to multi-platform app-driven ecosystems, what constitutes an effective design language for interaction that can drive consistency across these varied experiences? This presentation provides a framework for how to establish an interaction design language by sharing professional project experiences and examples […]

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Information Design Talks & Workshops

Information Design: Semiotics and the Use of Metaphors

You will learn how to use metaphors to enable users to better grasp the details of the conceptual models you create […]

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Economics Information Technology Trend Watching

Information Technology in Brazil: Launching Investment Program to Boost Software and IT Industry

Brazil’s Ministry of Science, Technology and Innovation (MCTI) has unveiled a new Strategic Program for Software and Information Technology in Brazil, announcing R$ 500 million (approximately US$ 248 million) in planned investments from 2012-2015 to build and strengthen Brazil’s competitiveness in this sector [..]

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Economics Information Technology Innovation Software Trend Watching

Information Technology in Brazil: IT services push GDP numbers up

Segment was the fastest growing in 2011, according to GDP data. market jumped from U.S. $ 59 billion in 2008 to US$ 95 billion in 2011 […]

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Design Innovation Readings Software

Autodesk software behind ‘Best Visual Effects’ Academy Award Nominees

The five movies nominated for the “Best Visual Effects” Oscar havea something fairly obvious in common: They all relied on special software to create the effects. Check out the various 3D tools from Autodesk that were used for each film […]