Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life […]
Tag: Microsoft
Each year, Game Developer looks at the powerful lineup of new products and new releases of important tools, from game engines to books, and selects the top five products in each category. Front Line Awards finalists represent the most innovative, user-friendly, and useful products from behind the scenes of the world’s best video games. For this year, Autodesk 3ds Max won Game Developer Award for Best Art Tool […]
Everything that can be digital will be. Why? Because it’s faster, better, and cheaper. UX in the digital world will be the key definer of value. UX design now means to embrace a whole new set of behaviors and characteristics. Social Business Design is a framework to understand and think about the multi-faceted users and the way they participates inside a business ecosystem in meaningful ways […]
We’ve already seen MIT researcher Pranav Mistry’s SixthSense projector-based augmented-reality system in some cool demos, but he just gave a TED talk and his latest ideas are the wildest yet. At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a new, paradigm-shifting paper “laptop.” In an onstage Q&A, Mistry says he’ll open-source the software behind SixthSense, to open its possibilities to all.
Autodesk has announced support for Windows 7. Effective today, Autodesk will support customers using nine products including AutoCAD 2010, AutoCAD LT 2010 and the Autodesk Inventor 2010 family of software, on Windows 7 […]
Building sophisticated educational tools out of cheap parts, Johnny Lee demos his cool Wii Remote hacks, which turn the $40 video game controller into a digital whiteboard, a touchscreen and a head-mounted 3-D viewer […]
Autodesk and Parallels, a worldwide leader in virtualization and automation software, announced that they have signed an agreement to make Parallels Desktop for Mac Autodesk’s preferred Mac virtualization software […]
In this talk Marc Rettig offers insights into the question “what is it like to actually achieve a meaningful, sustainable, positive difference in life?”, drawing lessons from a number of serious, heartfelt attempts to affect change. The work we have all done in recent decades has prepared us to take on much bigger challenges. The foundations of design remain powerfully effective. That said, there are ways in which “designing for change” requires additions to our inventory of methods, and transformations in the way we plan and conduct our work […]
China announced recently it would have all new computers in China pre-installed with a filter software, in a bid to “protect minors” from “unhealthy information” from the Internet. All computers produced or sold in China after July 1 would be installed with such software, said the Ministry of Industry and Information Technology (MITT). Check a round up of news about the Green Dam internet filter (and how conflicting the information is, depending if the source is Chinese or from abroad):
Bill Gates hopes to solve some of the world’s biggest problems using a new kind of philanthropy. In a passionate and, yes, funny 18 minutes, he asks us to consider two big questions and how we might answer them […]