China’s fast developing digital media industry is lucrative, and the next big opportunity lies in assisting users to find digital content and make it more interactive […]
Tag: media industry
TV screens in China last year were bombarded with “mainstream” or tribute-style political and patriotic TV series. Unlike most previously released mainstream TV, which lost ground to popular overseas and commercially-produced local series, last year’s shows have attracted a substantial number of viewers due to their diverse and interesting content, modern production techniques and more natural acting approach […]
When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning, he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains largely unknown to Westerners. And the sprawling metropolis was a dramatic example of the wide open market for retailers and agencies that China has become/ Ad Age Asia Editor Normandy Madden was on hand to record Belgiovane’;s startled impressions of the world’s new wild west of advertising […]
China’s only national TV broadcaster, China Central Television (CCTV), held its annual auction on Nov. 18 for ad spots during 2010 prime-time programming as well as title sponsorships for key programs such as CCTV’s Chinese New Year gala, nightly weather reports and special events like World Cup coverage […]