China’s luxury market maintains a growth rate of 20%-30% annually, ranking first in the world. World Luxury Association said that China’s luxury consumption in 2007 (jewelry, dress, leather goods, perfume, excluding private plane and yacht) reached US$8 billion, taking up 18% of the global total. In the luxury market, dress takes up 32% of the total value, perfume and cosmetics 23%, watch and jewelry 20%, ornaments and accessories 19%, home 3% and dinning table decorations 3%…
Tag: Marketing
The Chinese love affair with the internet will see digital ad spend increase 40% to $5.2bn (£3.07bn) next year, making the booming Asian online economy roughly the same size as the current UK market, according to a report. The study by KPMG, to be unveiled today at the MediaGuardian Create in China conference in central London, estimates that the total ad spend on all media in the Chinese market will grow by 22% this year and 19.5% next year. By the end of next year, the Chinese ad market will be worth $37.85bn, a year-on-year increase of more than $6bn on 2007 […]
Elizabeth Bacon — Chief Design Officer of Devise, IxDA Vice President and Director — presented a webinar thru Catalyze called ‘Death to Personas! Long Live Personas!‘: Personas are way of describing users as fictitious individuals. As the use of personas has spread, however, they have encountered criticism. This presentation tackles some common concerns about personas, including whether they are: fluffy; expensive to create; non-actionable; limiting; or counterproductive for innovation; some of these misconceptions are addressed and best practices are shared for leveraging personas during the research and design process […]