Thoughts on Design, Technology and Culture

Tag: Kano Methodology

Bringing Business Impact and User Needs together with Jobs to be Done (JTBD)

Post author By Itamar Medeiros
Post date February 6, 2022
20 Comments on Bringing Business Impact and User Needs together with Jobs to be Done (JTBD)

Jobs to be Done work as a great common exchange currency between leadership, designers, product managers and developers by helping us discuss problems instead of solutions (Photo by Blue Bird on Pexels.com)

Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.

Tags Business Decisions, Christina Wodtke, Clayton Christensen, Contextual Inquiry, Critical Thinking, Design Decisions, Design Strategy, JTBD, Kano Methodology, OKRs, Outcomes over Outputs, Requirements Prioritization, User Research

Design Strategy Project Management Talks & Workshops

Strategy and Prioritisation

Post author By Itamar Medeiros
Post date July 30, 2021
10 Comments on Strategy and Prioritisation

Learn more about Prioritisation in Strategy and Prioritisation (Photo by Breakingpic on Pexels.com)

This post will discuss how prioritization can facilitate good decisions by helping us focus on what is essential, steering us closer to our vision and goals.

Tags Business Decisions, Decision Making, Design Decisions, Design Strategy, Facilitation, Hypothesis, Jeff Patton, Kano Methodology, Metrics, Outcomes over Outputs, Personas, Project Management, Requirements Prioritization, Shared Understanding, Stakeholder Analysis and Management

Design Readings Software

Watch “Designing for Speed” with Mustafa Kurtuldu

Post author By Itamar Medeiros
Post date February 11, 2021
No Comments on Watch “Designing for Speed” with Mustafa Kurtuldu

Mustafa Kurtuldu

In this talk about designing for speed, designer Mustafa Kurtuldu shares research on how to to increase perceived performance, and gives UX examples and technical tricks to improve the speed of your site.

Tags Advertising, Amsterdam, Consumer Behavior, Decision Making, Design Decisions, Designer, Google, Jared Spool, Kano Methodology, perceptions, Problem Framing, prototyping, User Experience

Design Innovation Inspiration Readings Software

Watch Jared Spool’s “Using the Kano Model to Build Delightful UX” talk

Post author By Itamar Medeiros
Post date July 20, 2015
No Comments on Watch Jared Spool’s “Using the Kano Model to Build Delightful UX” talk

Jared Spool

In this talk, Jared covers how to prune features to avoid experience rot, use pleasure, flow, and meaning to create delightful UX, and help
Innovate with baby steps to the aspirational experience[…]

Design Readings

Watch Jan Moorman’s “Measuring User Delight using the Kano Methodology” talk at Interaction’13 | IxDA Conference

Jan Moorman: Measuring User Delight using the Kano Methodology

Attendees will learn why and how this methodology can be harnessed in design strategy decisions. The Kano methodology was initially adopted by operations researchers, who added statistical rigor to the question pair results analysis. Product managers have leveraged aspects of the Kano approach in Quality Function Deployment (QFD). More recently, this methodology has been used by Agile teams and in market research […]