I interviewed Jim Kalbach during SAP’s UX Immersive Week. We discussed how to approach bottom-up innovation – and how AI can support with Jobs to be Done (JTBD).
Tag: Jim Kalbach
Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.
Brand owner Ryan Reynolds called the script created by the AI-powered text engine ‘eerie,’ and ‘mildly terrifying’
In this post, I’ll talk about some of the visual thinking techniques that can be drawn from design thinking, data analytics, system thinking, game storming, and lean start-up.
Let’s raise awareness about how unprepared designers are to understand and influence strategy, advocate for a new role called Design Strategist, and propose a minimum set of skills required for becoming a Design Strategist.
Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA’s ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.
The ultimate goal of innovation is user adoption: we want people to actually use the things we create in a way that impacts their lives. But building the better mouse trap guarantees nothing. In fact, history shows it’s not the whiz-bang of technology but rather human factors that matter in the end. In this talk, Jim will look at some specific design-related considerations in successful innovation […]