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Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA’s ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.
Josh Seiden talks to the Product Science Podcast about how to simplify the development process by focusing on getting the outcomes we want […]
In this talk at IxDA’s Interaction’19, Andreas Markdalen speaks about the future of craft and excellence in digital product design […]
For this talk at IxDA’s Interaction ’19, Marijke Jorritsma tells the story about how a team of UX Designers convinced the Europa Clipper mission to adopt design processes into the design and development of spacecraft operations using “radical change management” […]
In this talk at IxDA’s Interaction’19, Maryna Razakhatskaya first of all shows her approach to using Technology and Space for immersive storytelling. Furthermore she argues that when it comes to designing multi-sensory playgrounds, UX devil’s in details: Light, smell, sound, body movements, physical interaction, space navigation, timing […]
In this talk IxDA’s Interaction’19 Celia Hodent covers the UX framework that was used during the development of Fortnite, consisting of breaking down game UX in two main pillars: usability and “engage-ability”.
In this talk at IxDA’s Interaction’19, Emily Sappington shares some best practices from designing for AI in both large and small organizations. No matter the company size, a minimum viable product is important to design and not to be the result of unplanned feature cuts. She talks about what Minimum Viable Intelligence is for an AI product, and how designers can deliver a clear UX when solving problems efficiently […]
In this talk at IxDA’s Interaction’19, Gabriel White argues why he believes that it’s possible to frame design ethics in a way that’s both actionable AND accessible, and that will allow all kinds of designers to bring ethical conversations and judgements into the work of everyday design […]
In this talk at IxDA’s Interaction’19 conference, Simone Tertoolen discusses designing for people on the move while showing her journey developing the smart handbag using several innovative technologies to create a better interface between the user and the bag […]
In this talk at IxDA’s Interaction’19 conference, John Lynch argues that — while it’s in vogue to pontificate about the great results that multidisciplinary teams yield — ultimately the values, culture and incentivization models of these different disciplines are different and shares Non-designers thoughts on working with design […]