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Information Technology Trend Watching

Internet in Brazil: Natura’s social media push featured on CNN

Brazil’s biggest cosmetics maker Natura is expanding abroad and developing an innovative sales approach, as CNN’s Shasta Darlington reports […]

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Readings Software

Information Technology in Brazil: Startup joins group run by the UN and Bill Clinton

The startup PagPop –creator of a system that allows Hairdressers, hot dog vendors and other small entrepreneurs to receive payments by credit card on smartphones — has joined the Business Call to Action, a group of companies that develop business models focused on solving Millennium goals […]

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Information Technology Trend Watching

Internet in Brazil: SĂŁo Paulo on top 10 most ‘instagrammed’ cities in 2013

The city of SĂŁo Paulo was the fifth city in the world in 2013 with more pictures and videos posted on social media network application Instagram, according to a list of cities and popular places disclosed by the application on recently […]

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Information Technology Trend Watching

Internet in Brazil: ranking top 5 of active Twitter users

Half of active Twitter users live in five countries, the United States, Japan, Indonesia, the UK and Brazil, according to research done by the website stats Statista […]

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Consumer Behavior Trend Watching

Gaming in Brazil: Women represent 41% of gamers, says survey

Women are playing more video games and now represent 41% of gamers in Brazil, according to a survey released recently by the Center of Studies in Business and Digital Marketing at the School of Advertising and Marketing (ESPM) […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: middle class in slums rises from 33% to 65% in 10 years

According to one of those responsible for research, Renato Meirelles, president of Data Popular, a research institute that has existed for 12 years focused in classes C and D, 94% of residents of Brazilian slums say they are happy, nearly the same level of Brazilians in general, which is 95% […]

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Design Readings

Inscrições abertas para o prĂŞmio Brasil digital – BRIO

o prĂŞmio brasil digital irá premiar a cada ano os melhores projetos para mĂ­dias digitais, buscando valorizar a excelĂŞncia em design e desenvolvimento. ao contribuir para uma melhor compreensĂŁo da complexidade de cada projeto, dos seus prazos e possĂ­veis custos, procuramos incentivar o mercado a investir mais e melhor em projetos para plataformas digitais […]

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Information Technology Trend Watching

Information Technology in Brazil: China is passed and Brazil becomes 7th largest software market in the world

Brazil has overtaken China in 2012 and became the seventh largest domestic market in the world in the sale of software and services for information technology, according to a survey released recently by the Brazilian Association of Software Companies (ABES) […]

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Design Readings

Watch Nate Archer’s “Beyond Responsive” talk at Interaction’13 | IxDA Conference

The rise of mobile has forced everyone dealing with web experiences to think beyond the desktop format. But, if we have learned anything from the recent push to mobile, we need to anticipate the future sooner rather than later; not only the next wave of formats, but everything after that […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Sale of tablets increased 164% in Q1/2013

The sale of tablets in the country in the first quarter of 2013 increased 164% compared with the same period in 2012, reaching 1.3 million devices sold, according to a study by IDC Brazil released recently: in the first quarter of 2012, 493,000 tablets were sold […]