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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: Second most used medium

The internet is the second means of communication used most often by the Brazilians behind TV and the front of radio, according to the first edition of “Brazilian Media Research 2014 – Media Consumption Habits of the Brazilian Population”, according to the results of a survey commissioned by the Secretariat of Social Communication of the Presidency […]

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: E-commerce grows 28% in 2013

According to Nielsen data Ibope, the set of classified sites and auction, which includes services such OLX, Bom Negócio and — the most popular of them in Brazil — Mercado Livre, reached an audience of 19 million unique users in February 2014. This represents 59% of the total audience of the category of e-commerce in Brazil […]

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Information Technology Trend Watching

Internet in Brazil: 41% of homes have internet access

Four in ten Brazilian households have internet access, says a survey released recently by the Institute of Applied Economic Research (IPEA). The study, conducted in 3,809 households in 212 municipalities in June 2013, also revealed that almost half of respondents (44.1%) are satisfied with the quality of the connection […]

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Information Technology Trend Watching

Mobile Devices in Brazil: 4G offer grows, but price remains high

Model offering of smartphones with mobile Internet fourth generation 4G more than doubled in the last six months in Brazil, but the high price and network challenges still limit the broadening of the user base of this technology […]

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Information Technology Trend Watching

Mobile Devices in Brazil: Over 90% of apps downloaded by Brazilians are free

The paid apps are having a tough life in Brazil: for every ten app downloaded to smartphones in the country, nine (93%) are free, according to the study released by Qualcomm and consultancy Convergência Research. Out of all the Brazilians who have smartphones (estimated in 47.8 million devices), 65% downloaded some application. Firms heard 1400 people, personal interviews and the internet in 2013 […]

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Inspiration

Watch Jason Santa Maria’s “Take a Breath” talk

At CreativeMornings/NewYork, designer Jason Santa Maria talks about taking a moment before responding negatively to work or people on the internet. He advises us to take a breath and a second to consider (maybe even re-consider) the words you’re using and what exactly it is that they’re saying […]

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: In 38% of homes at least 1 person accesses the web on mobile phones

In more than a third of all households in Brazil (38.1%), at least one person accesses the internet via cell phone, says survey released recently by the Institute of Applied Economic Research (IPEA). The study also shows that 40.8% of households have internet access and that 68% of users claim to use the service daily.

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Design Innovation Readings Software

Watch Avi Itzkovitch’s “Designing with Sensors: Creating Adaptive Experiences” talk at Interaction’14 | IxDA Conference

Watch Avi Itzkovitch to discover core concepts for utilizing smart device technologies and sensor data in order to understand context, and add “Adaptive Thinking” to the UX professional’s toolset when designing experiences. In his presentation, Avi demonstrates the importance of understanding context when designing adaptive experiences, gives ideas on how to design adaptive systems and most important, inspires designers to think how smart device technology and context aware applications can enhance the user experience with adaptivity […]

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Consumer Behavior Economics Trend Watching

Advertising in Brazil: Domestic Market revenue reaches U.S. $ 20 billion and grows 6.81% in 2013

The revenue of the advertising market in Brazil rose 6.81% last year and reached R$ 47.9 billion (over 20 billion US dollars), according to the Inter-Media Project, report media investment coordinated by Grupo Meio & Mensagem in partnership with PricewaterhouseCoopers […]

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Information Technology Trend Watching

Information Technology in Brazil: cloud computing is expected to move US$ 798 million in 2015

The cloud computing sector generated US$ 257 million in Brazil in 2013, and can reach US$ 798 million in 2015, according to the IDC […]