In this talk at IxDA’s Interaction’19, Vijay Chakravarthy proposes a shift in the kind of research required to operate this framework while making a case for rethinking ideation and implementation. This will require service designers to think ahead of the curve and collaborate with domain experts to implement relevant strategies.
![Vijay Chakravarthy](https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2019/03/iu-2.jpeg?fit=820%2C481&ssl=1)