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Consumer Behavior Economics Trend Watching

Living in Germany: hiking as a national pastime

Hiking, or Wandern in German, is the most popular outdoor activity in the country, with 68 percent of Germans every year hitting an extensive 200,000-kilometer (125,000-mile) trail network. In all, Germans hike 370 million times per year, spend €7.8 billion ($9.3 billion) every year for hiking trips (plus another €3.7 billion on gear), and 58 percent of that on gastronomy […]