Elizabeth Bacon — Chief Design Officer of Devise, IxDA Vice President and Director — presented a webinar thru Catalyze called ‘Death to Personas! Long Live Personas!‘: Personas are way of describing users as fictitious individuals. As the use of personas has spread, however, they have encountered criticism. This presentation tackles some common concerns about personas, including whether they are: fluffy; expensive to create; non-actionable; limiting; or counterproductive for innovation; some of these misconceptions are addressed and best practices are shared for leveraging personas during the research and design process […]
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