{ design@tive } information design
This is the Logistics of Discovery session of the Design Thinking Process, in which we cover the logistics of running Contextual Inquiry interviews as part of the DESIGN THINKING module at Lasalle College, Monterey (Mexico), which I’m honored to give by invitation of my good friend Jorge Otero […]
This is the Discovery session of the Design Thinking Process, as part of the DESIGN THINKING module at Lasalle College, Monterey (Mexico), which I’m honored to give by invitation of my good friend Jorge Otero:
This is an introduction workshop to the Design Thinking Process, as part of the DESIGN THINKING module at Lasalle College, Monterey (Mexico), which I’m honored to give by invitation of my good friend Jorge Otero […]
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life […]
Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” […]
Not so long ago, Tim Brown recounts, designers belonged to a “priesthood.” Given an assignment, a designer would disappear into a back room, “bring the result out under a black sheet and present it to the client.” Brown and his colleagues at IDEO, the company that brought us the first Apple Macintosh mouse, couldn’t have traveled farther from this notion […]