Roger Martin discusses how design can help business. He speaks at the Milken Institute Global Conference 2015 on “Market Makers”
Tag: Design Strategy
Design Strategy is about controlling the amount of subjectivity in the product or service development process. It provides a decision-making framework and a rationale to stakeholders around which stakeholders can make product development decisions. In these posts, we are going to discuss that — if designers want to influence and translate strategy in ways that drive their user experience vision forward — we must become both business-savvy analysts and synthesizers.
Patrick Whitney, Institute of Design Dean and Steelcase / Robert C. Pew Professor explains the value of design for business and innovation — in under four minutes!
Bill Buxton in this old — but still very relevant — talk advocates the need for global businesses to explore how design and design thinking can provide them with high-level, strategic value and competitive advantage […]
Jacob Burghardt collated a lot of interesting thoughts on interaction design in his e-book Working through Screens, to serve as reference for product teams creating new or iteratively improved applications for thinking work (or what Peter Drucker called knowledge workers). He has been talking about his book and posted a few presentations on the web […]