Bill Buxton in this old — but still very relevant — talk advocates the need for global businesses to explore how design and design thinking can provide them with high-level, strategic value and competitive advantage […]
![Watch Bill Buxton's "Sketching Experiences" talk at the IIT's Institute of Design Strategy Conference](https://i0.wp.com/www.designative.info/blog/wp-content/uploads/2014/01/bill_buxton_15947960_640.jpg?fit=550%2C275&ssl=1)
Design Strategy is about controlling the amount of subjectivity in the product or service development process. It provides a decision-making framework and a rationale to stakeholders around which stakeholders can make product development decisions. In these posts, we are going to discuss that — if designers want to influence and translate strategy in ways that drive their user experience vision forward — we must become both business-savvy analysts and synthesizers.
Bill Buxton in this old — but still very relevant — talk advocates the need for global businesses to explore how design and design thinking can provide them with high-level, strategic value and competitive advantage […]
Jacob Burghardt collated a lot of interesting thoughts on interaction design in his e-book Working through Screens, to serve as reference for product teams creating new or iteratively improved applications for thinking work (or what Peter Drucker called knowledge workers). He has been talking about his book and posted a few presentations on the web […]