Is uncertainty your design kryptonite? In this workshop at UX India 2024, I reframed uncertainty and ambiguity as opportunities for innovation in the messy middle of the design process.
Tag: Design Strategy
Design Strategy is about controlling the amount of subjectivity in the product or service development process. It provides a decision-making framework and a rationale to stakeholders around which stakeholders can make product development decisions. In these posts, we are going to discuss that — if designers want to influence and translate strategy in ways that drive their user experience vision forward — we must become both business-savvy analysts and synthesizers.
In this talk at UX India 2024, I explained that by adopting an outcomes-focused approach using Jobs-to-be-Done (JTBD), you will gain a deeper understanding of how your actions contribute to achieving organizational goals and ensuring the successful execution of your vision.
Explore how the Jobs-to-be-Done (JTBD) and AI can transform your product roadmaps from understanding needs to fulfilling them in user-centric ways.
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2023 Year in Review
In this post, I’m going to reflect on what was on my mind by looking back on some stats of my posts in 2023.
I interviewed Jim Kalbach during SAP’s UX Immersive Week. We discussed how to approach bottom-up innovation – and how AI can support with Jobs to be Done (JTBD).
Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.
For designers and strategists aspiring to become thought leaders, managing and adapting to change are not just desirable traits but a fundamental necessity.
Become a thought leader in design and strategy by demonstrating expertise and staying up-to-date on industry trends to provide valuable insights and make a lasting impact.
Let’s look at how trust is built in AI-powered products. We’ll discuss the different phases of the user’s journey, suggesting ways to design trustworthy AI experiences.
I shared lessons learned on how to use JTBD to engage the stakeholders and influence business decisions that drive product vision forward at the UI/UX Designers Meet Up, Munich.