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Design Strategy Talks & Workshops User Experience

Beyond the Hype: Bring AI and Human Needs Together with Jobs-to-be-Done

Explore how the Jobs-to-be-Done (JTBD) and AI can transform your product roadmaps from understanding needs to fulfilling them in user-centric ways.

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Trend Watching

2023 Year in Review

In this post, I’m going to reflect on what was on my mind by looking back on some stats of my posts in 2023.

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Design Strategy Talks & Workshops

Rethinking Innovation for Product Designers with “Jobs to Be Done”

I interviewed Jim Kalbach during SAP’s UX Immersive Week. We discussed how to approach bottom-up innovation – and how AI can support with Jobs to be Done (JTBD).

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Design Strategy Talks & Workshops

Crafting Customer-Centric Roadmaps: A Jobs-to-be-Done Approach to Roadmap Planning and Better Backlog Grooming

Learn how using JTBD injects user-centricity into every roadmap planning and backlog grooming activity, allowing you to prioritize effectively and craft impactful product experiences.

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Design Strategy Talks & Workshops

Managing and Adapting to Change in Thought Leadership

For designers and strategists aspiring to become thought leaders, managing and adapting to change are not just desirable traits but a fundamental necessity.

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Design Strategy Talks & Workshops

Demonstrating Expertise and Credibility for Thought Leadership

Become a thought leader in design and strategy by demonstrating expertise and staying up-to-date on industry trends to provide valuable insights and make a lasting impact.

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Design Strategy Talks & Workshops User Experience

Building Trustworthy Experiences: A Primer of AI Principles for Design and Strategy

Let’s look at how trust is built in AI-powered products. We’ll discuss the different phases of the user’s journey, suggesting ways to design trustworthy AI experiences.

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Design Strategy Talks & Workshops

Talking about Jobs-to-be-Done at UI/UX Designers Meet Up – Munich

I shared lessons learned on how to use JTBD to engage the stakeholders and influence business decisions that drive product vision forward at the UI/UX Designers Meet Up, Munich.

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Design Inspiration Readings

Watch “3 Game Theory Tactics, Explained” from Big Think

Game Theory helps you identify the optimal strategy for achieving your goals, minimize losses, and make informed choices that lead to better outcomes.

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Design Strategy Design Thinking Project Management Talks & Workshops

Dealing with Uncertainty and Ambiguity

Let’s explore how designers can deal with Uncertainty and Ambiguity, while using tools to help them tackle complex problems more effectively.