{ design@tive } information design
We talk a lot about cross-channel experiences and how to address these new challenges as designers, but what about using our design skills, our hard won knowledge and empathy for customers to help companies decide what products and services will help grow their business? While companies are coming round to the value of customer experience, […]
Interaction Design is a young field dedicated to how people interact with technology, but people used to interact without technology way long before it. Kid’s street games are one example of what we call Vernacular Interaction Design. Those games have interaction structures that were designed by players themselves across many generations, accumulating a history of successive adaptations for local cultures […]
Coca-Cola, the worlds top soft drink producer, will pour in another $4 billion in China from 2012 to 2014, announced its chairman and CEO Muhtar Kent in Shanghai recently […]
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. Speaking at TEDxKC, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending […]
Coca-cola expects China to become the US soft drink company’s biggest market by 2020 on the back of consistently strong double-digit growth. It believes that the partnership with Shanghai World Expo 2010 can help the company reach out to more clients, a senior manager said recentl […]
How time changes: the latest survey from Nielsen during the Beijing 2008 Olympic Games shows that among all the sponsors, the Coca-Cola Company had the highest consumer awareness, but only ranked third in advertising costs. According to statistics, the Coca-Cola supplied 25 million bottles of Coca-Cola daily to Beijing’s Olympic venues, exceeding the 20 million bottles in the Athens Games…
More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. technology. Autodesk’s visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments. ‘With a viewership of over 97 million people, this year’s Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year,’ said Karim Salabi, Autodesk Media & Entertainment vice president of marketing…
China’s industry and commerce authorities have handled more than 60,000 intellectual property rights infringement cases amid stepped-up efforts in IPR protection after its entry into the World Trade Organization, according to a senior official. From 2002 through the first half of this year, the country’s industry and commerce departments at all levels have dealt with 60,203 IPR infringement cases valued at 1.4 billion yuan (186 million U.S. dollars), said Li Wenzhang, deputy director of the fair trade bureau of the State Administration of Industry and Commerce (SAIC)…