Tag: Christina Wodtke

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Design Strategy Talks & Workshops User Experience

Bringing Business Impact and User Needs together with Jobs to be Done (JTBD)

man in red long sleeve shirt holding a drilling tool
Jobs to be Done work as a great common exchange currency between leadership, designers, product managers and developers by helping us discuss problems instead of solutions (Photo by Blue Bird on Pexels.com)

Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.

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Design Readings

Watch Christina Wodtke’s “The Executioner’s Tale” talk at Interaction’14 | IxDA conference

Christian Wodtke
Christina shares her toolkit for clarity and commitment. She has been refining this process with the start-ups she advises and invests in, and now it's ready to ship.

Ideas are cheap. Execution is everything […]

Categories
Design Readings

Listen to Christina Wodtke’s “Business-Centered Design” talk at IA Summit 2009

In this talk, Christina Wodtke, founder of Boxes and Arrows and product developer at LinkedIn, walks through the most common business models, the desired user behavior that supports them, and how those business models affect the architecture of the website including features and functionality […]