China’s only national TV broadcaster, China Central Television (CCTV), held its annual auction on Nov. 18 for ad spots during 2010 prime-time programming as well as title sponsorships for key programs such as CCTV’s Chinese New Year gala, nightly weather reports and special events like World Cup coverage […]
Tag: China Central Television
At the hype of US President Barack Obama’s first visit to China, the hottest sales item on Beijing’s streets is a t-shirt featuring Obama’s face replacing China’ former leader Mao Zedong’s face in an iconic image of the Communist Party and Red Army […]