More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. technology. Autodesk’s visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments. ‘With a viewership of over 97 million people, this year’s Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year,’ said Karim Salabi, Autodesk Media & Entertainment vice president of marketing…
Tag: Animation
Autodesk announced today that its Autodesk 3ds Max software and Autodesk Maya software for 3D modeling, animation and rendering have won Technology and Engineering Awards from the National Academy of Television Arts & Sciences, in the Gaming Category of Visual Digital Content Creation Tools and Their Impact. Now in its fourth year, this category award recognizes pioneering efforts and breakthroughs in the gaming world […]
Combine cheap labor costs and cheap electronic appliances and you’ll get a high-tech version of the ‘sandwich-man‘: in the middle of XuJiaHui, the busiest commercial center in downtown Shanghai, it’s common to see young men carrying backpacks, probably containing laptops, attached to 17” LCD displays showing TV spot advertising, as well as some interactive media advertising…