In this portfolio section, you’ll see some of my recent and my most relevant design work, including Corporate Identity, Design Management, Honors and Awards, User Experience, Web Design and Photography
Product Definition and Requirements Prioritization
Assisting Product Manager using the Outcome-driven Innovation Framework
I’ve helped define and shape the Product Design vision, ensuring cohesive product narratives, while documenting our strategies with guidelines, and establishing best practices and strategy principles.
User Research
Different ethnographic research methods to inform Product Discovery
Since a lot of my recent work involved designing productivity-oriented applications, I’ve used several different ethnographic research methods for user research, including contextual inquiry studies to build up mental models and workflows
Data Visualization
Support to Decision Making
I have created various types of relationship, interaction diagrams and other data visualization techniques to communicate with different stakeholders
AutoCAD Map3D
Product requirements gathering processes
My responsibilities as design manager for the AutoCAD Map3D 2013 release project were:
Spearhead a product line-wide initiative to replace the traditional product requirements gathering process with a new User Centered approach of researching/validating user needs…
AutoCAD Utility Design
Product Definition and Requirements Prioritization
My responsibilities as design manager for the AutoCAD Utility Design 2012 release project were:
Assist Product Management group with Product Definition …
Personas & Scenarios
Creating shared understanding around user needs, goals, and pain points
I’ve created Personas & Scenarios to communicate the synthesis of User Research activities to different stakeholders and different purposes
First Assistance China
Corporate Identity System
Creation logo, business cards, letterhead, envelope, etc…), as well Information Architecture, Layout and HMTL coding for First Assistance China’s website
Download Party
Logo and Marketing Collaterals
Creation of Logo and Marketing collaterals — for the “Download Party” event.
The Restored Leader
Corporate Identity System
Creation of logo, business cards, Letterhead, Leaflet, Brochure, etc for The Restored Leader.
VG Engenharia
Corporate Identity System
Creation of logo, business cards, email signature for VG Engenharia.
Pixel 8 Interactive Media
Corporate Identity System
During the time I was creative director for Pixel8, I created the company’s including Logo, Business Cards, Letterhead, Web Ads, plus the Information Architecture and Flash Coding of its Website
Distinction Award in the MA Design Practice
Academia and Practice coming together
I was awarded with Distinction by Northumbria University in its MA Design Practice for my for the thesis
10th Brazilian Graphic Design Biennial Jury
Honors & Awards
I was part of the jury that helped select the winners of the 10th Brazilian Graphic Design Biennial, organised by ADG Brasil, the national Graphic Designers Association
Jury of IxDA’s 2010 Global Student Competition
Honors & Awards
In 2009 I had the privilege of being part on the jury of the first Interaction Design Association (IxDA)’s Global Student Design competition
9th Brazilian Graphic Design Biennial Award
Honors & Awards
The Discover Brazilian Cinema poster exhibition was selected as part of the 9th Brazilian Graphic Design Biennial
Bringing Design Education to China
Honors & Awards
In the article “Bringing Design Education to China”, Chinese Magazine Art & Design highlights the work of Brazilian designers lecturing at Raffles Design Institute in Shanghai (April 2007)
Project Collaboration and Tracking App
Paper Prototypes and Wireframes
I’ve created Paper Prototypes to communicate design goals and interaction flows of “Project Collaboration & Tracking” App for Autodesk (which was the basis for Communicator for Revit) to different stakeholders
Workflow for AutoCAD Map3D
Design Specification Documents
GIS Analysts are constantly running the same kinds of analysis over different sets of data, which means that are making very repetitive sequences of operations in which they just slight change the input of these operations. They wish there was a way to automate these analysis by such prompting different sets of inputs.
Adding Basemaps from Consumer Map Services
Paper Prototypes
With this project, AutoCAD Map 3D and AutoCAD Civil 3D software users can access Microsoft Bing data including aerial imagery, road, traffic, and other information within an AutoCAD environment
In-App Purchase Concept Design
Conceptual Design Documents
Autodesk In-App Purchase Concept was an exploration on how could we allow customer to easily purchase new tools directly from Autodesk products, reinforcing Autodesk branding and leveraging on our customers’ trust, creating its own tool ecosystem
Use Case Documents
Consolidating user research, visualizing the impact of implementation
I’ve written Use Case Documents to help communicating workflows without being distracted by discussions about look-and-feel.
New UI Framework for Roamworks
Branding, Information Architecture and Interaction Design
I’ve created Design Specification Documents to help communicate design intent and detailed interaction patterns and UI controls of the New UI Framework for Roamworks to different purposes
UI Audits
Branding, Information Architecture and Heuristic Evaluations
I have conducted several UI Audits to get a critical baseline of products and look for opportunities to improve overall design quality, customer usability and satisfaction that will lead to more product sales.
MapGuide Selection Enhancements
Conceptual Designs, Usability Testing, Concept Validation
I’ve created Conceptual Design Documents to communicate design goals and interaction flows of the Feature Inspector Functionality in Autodesk MapGuide Selection Enhancements to different stakeholders
Iquine Chemicals and Pigments
Storyboarding, Animation and Flash Development
As Art Diretor of >:icorp interactive media, I developed this flash animation for Iquine Chemicals and Pigments
Mostra Foco Brasil
Information Architecture, Layout and the HTML coding
During the X Shanghai International Film Festival, the Consulate-General of Brazil in Shanghai organized a series of events that, parallel including in an exhibition of film posters produced by 30 Brazilian artists and designers with the theme “Discover Brazilian Cinema“.
Instituto de Arte Contemporânea
Information Architecture and Advertising strategies
My contributions to this project were: Information Architecture, Branding and Advertising strategies for the Instituto de Arte Contemporânea on the Internet; design, HTML coding and maintenance the website of the institute.
Consulate General of Brazil in Shanghai
Information Architecture, Image Editing, and the HTML coding
In 2006 I was commissioned to develop a website for the Consulate-General of Brazil in Shanghai. The project involved devising the Information Architecture, the Layouts, Image Editing, and the HTML coding for the website.
Centro Cultural Benfica
Design Specification Documents
Centro Cultural Benfica (“Benfica Cultural Center”) is located off the University campus, specifically in the neighborhood of Benfica in the district of Magdalena
Pixel 8 Interactive Media
Corporate Identity System
During the time I was creative director for Pixel8, I created the company’s including Logo, Business Cards, Letterhead, Web Ads, plus the Information Architecture and Flash Coding of its Website
Malteses
Freelance Photography
As a freelance photographer, I’ve covered major Music Festivals in Pernambuco, Brazil, including “Pé no Rock”
SOS da Vida
Freelance Photography
As a freelance photographer, I’ve covered major Music Festivals in Pernambuco, Brazil, including “SOS da Vida”
Mestre Ambrósio
Freelance Photography
As a freelance photographer, I’ve covered major Music Festivals in Pernambuco, Brazil, including “Pé no Rock”