The survey found an increase in the number of households with Internet access, which increased from 63.6% in 2016 to 70.5% in 2017. Television was used for network connections in 10.6% of households.
Category: Consumer Behavior
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According to SPC Brazil and CNDL, there are 55.3 million Brazilians in debt. In April/2015, the number of borrowers rose by 3.77%, added retailers.
In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee […]
For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently […]
Nokia survey mapped consumption behaviors in 11 countries. ‘Habits of Brazilian customers are becoming similar to the European and American customers’, says executive […]
123.4 million smartphones were sold in the first quarter of 2013 in countries that make up the BRIC group (Brazil, Russia , India and China), according to a report by consultancy Canalys […]
The internet is the second means of communication used most often by the Brazilians behind TV and the front of radio, according to the first edition of “Brazilian Media Research 2014 – Media Consumption Habits of the Brazilian Population”, according to the results of a survey commissioned by the Secretariat of Social Communication of the Presidency […]
With more affordable models, smartphones more than doubled their share of the population of class C in Brazil in 2013. According to research firm Kantar Worldpanel, the use of these devices has gone from a level of 8% of the population in 2012 to 17% last year […]
According to Nielsen data Ibope, the set of classified sites and auction, which includes services such OLX, Bom Negócio and — the most popular of them in Brazil — Mercado Livre, reached an audience of 19 million unique users in February 2014. This represents 59% of the total audience of the category of e-commerce in Brazil […]
In more than a third of all households in Brazil (38.1%), at least one person accesses the internet via cell phone, says survey released recently by the Institute of Applied Economic Research (IPEA). The study also shows that 40.8% of households have internet access and that 68% of users claim to use the service daily.