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Design Information Technology Software

Autodesk Splits 3ds Max 2009 For Games, Designers

Autodesk has announced that with the forthcoming release of 3ds Max, it will be splitting the release into two products, 3ds Max 2009 Entertainment, for game and movie producers, and 3ds Max Design 2009, for architects, designers and visualization specialists. Both versions will offer new rendering capabilities and improved interoperability with other products like Revit, as well as additional time-saving animation and mapping workflow tools […]

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Design Innovation Readings Software

Super Bowl XLII: Digital Artists Tackle Commercials With Autodesk Solutions

More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. technology. Autodesk’s visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments. ‘With a viewership of over 97 million people, this year’s Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year,’ said Karim Salabi, Autodesk Media & Entertainment vice president of marketing…

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China Information Technology Software Trend Watching

Internet in China: World’s Largest Internet Market

Chinese Web users will spend 45.8 percent more this year on online games and booking hotel and flight tickets, among other services available online: total spending by Chinese Internet users will hit 581.5 billion yuan (US$77.53 billion), said an Internet Society of China report issued recently. The report’s findings are based on data collected from a survey of 50,786 mainland Internet users and 270 companies across the country, as well as from seminars and interviews with industry experts […]

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Design Innovation Readings Software

Autodesk Wins the National Television Academy Awards for 3ds Max and Maya

Autodesk announced today that its Autodesk 3ds Max software and Autodesk Maya software for 3D modeling, animation and rendering have won Technology and Engineering Awards from the National Academy of Television Arts & Sciences, in the Gaming Category of Visual Digital Content Creation Tools and Their Impact. Now in its fourth year, this category award recognizes pioneering efforts and breakthroughs in the gaming world […]

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China Design Information Technology Trend Watching

What does experience design have to do with sustainability?

Not being industrial designers, we generally aren’t qualified to address product life-cycle issues such as materials & processes or transportation logistics in any meaningful way. But perhaps we can bring a new perspective to the sustainability conversation that other disciplines haven’t yet considered. Experience is closely tied to sustainable behavior: People act un-sustainably because it’s often much easier or results in a better experience than doing otherwise…

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China Innovation

Intellectual Property: China Will Issue Intellectual Property Rights Strategy

Wang Ziqiang, director of the Copyright Management Division of National Copyright Administration of China (NCAC), announced that China would officially issue its national intellectual property rights strategy in 2008 to define the principles, development directions and achievements in intellectual property rights protection. Wang said that the year of 2008 would be a significant year for China, because China’s intellectual property right protection would enter a new period of receiving supervision from all the WTO members under the principles of WTO now that the interim period for China’s copyrights was going to conclude…

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China Information Technology Software

Autodesk sets up new R&D center in Shanghai

Autodesk®, Inc has established a new research and development center in Shanghai with 1,500 employees, the biggest R&D center among multinational firms in China. The center will combine the operations of Autodesk and Hanna Strategies — acquired in November — and will be named the Autodesk China Research and Development Center (ACRD). The new name, ACRD, reflects the substantial design and development of Autodesk software products in China, according to Carl Bass, president and chief executive of Autodesk. […]

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China Information Technology Software

Study finds data security in China below world average

China lags behind global levels of information security and the gap is in the policy environment and business awareness – not in technology, PricewaterhouseCoopers said yesterday in Shanghai. Chinese firms lack protection of privacy, intellectual property and internal control, according to the fifth annual Global State of Information Security Study 2007 jointly conducted by PWC, CIO Magazine and CSO Magazine

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China Economics Innovation Trend Watching

China, Technology, Innovation and the Environment: Part II

An energy structure with a low utilization rate, and an economic growth mode with serious, hazardous emissions have posed stark challenges for the sustained growth of Chinese economic society. Faced with such a grave situation in energy saving and emission reduction, more than 6,000 science, technology workers, as well as scientist-turned-entrepreneurs on met recently to discuss issues such as energy saving and environmental protection. Among them were more than 100 members from Chinese Academy of Sciences (CAS) and the Chinese Academy of Engineering (CAE), the highest palaces for scientific research achievements and engineering progress […]

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China Design Economics

China handles 60,000 IPR infringement cases in past 5 years

China’s industry and commerce authorities have handled more than 60,000 intellectual property rights infringement cases amid stepped-up efforts in IPR protection after its entry into the World Trade Organization, according to a senior official. From 2002 through the first half of this year, the country’s industry and commerce departments at all levels have dealt with 60,203 IPR infringement cases valued at 1.4 billion yuan (186 million U.S. dollars), said Li Wenzhang, deputy director of the fair trade bureau of the State Administration of Industry and Commerce (SAIC)