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Consumer Behavior Economics Trend Watching

Advertising in Brazil: Domestic Market revenue reaches U.S. $ 20 billion and grows 6.81% in 2013

The revenue of the advertising market in Brazil rose 6.81% last year and reached R$ 47.9 billion (over 20 billion US dollars), according to the Inter-Media Project, report media investment coordinated by Grupo Meio & Mensagem in partnership with PricewaterhouseCoopers […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Coffee consumption falls for the 1st time in 10 years

Coffee consumption in Brazil fell 1.23% in 2013, totaling 20.08 million bags of 60 kg compared to 20.33 million bags in 2012, according to a report released recently by the Brazilian Association Coffee Industry (ABIC) […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: pay TV grows 11.31% in 2013 and reaches 18 million subscribers

The pay TV services in Brazil grew by 11.31% in 2013 over the previous year, reaching 18.02 million subscriptions in December. The industry data were released by the Brazilian National Telecommunications Agency ( Anatel ). The agency estimates that, considering the average number of 3.2 persons per household released by IBGE, the pay TV sector closed the year 2013 serving approximately 57.6 million Brazilians […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: First official Apple Store to open in Rio

The first official Apple store in Brazil will be inaugurated in Rio de Janeiro on 15th February, the company said on its website on Thursday (February 6). The Apple Store will be the Brazilian Village shopping mall, in the Barra da Tijuca neighborhood, and is also the first company store in South America […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Demand for flights reaches highest level in 10 years

The demand for domestic air transportation of passengers and the occupancy rate reached the highest level for the month of December in the last ten years, announced the Brazilian National Civil Aviation Agency (ANAC) […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Even with US Dollar appreciation, spending abroad hits record

Even the 15% appreciation of the dollar against the Brazilian Real in 2013 (the highest in the last five years, making air tickets and hotels quoted in foreign currency more expensive) did not deter the spending by Brazilians abroad, which grew to a new record […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Number of gyms rises more than 3 times in 6 years

The number of gyms more than tripled in the last six years in the country by 2012, according to the Brazilian Association of Academies (Acad), jumping from 7000 units in 2006 to 22,000 in 2012 […]

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Consumer Behavior Trend Watching

Gaming in Brazil: Women represent 41% of gamers, says survey

Women are playing more video games and now represent 41% of gamers in Brazil, according to a survey released recently by the Center of Studies in Business and Digital Marketing at the School of Advertising and Marketing (ESPM) […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: middle class in slums rises from 33% to 65% in 10 years

According to one of those responsible for research, Renato Meirelles, president of Data Popular, a research institute that has existed for 12 years focused in classes C and D, 94% of residents of Brazilian slums say they are happy, nearly the same level of Brazilians in general, which is 95% […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Sale of tablets increased 164% in Q1/2013

The sale of tablets in the country in the first quarter of 2013 increased 164% compared with the same period in 2012, reaching 1.3 million devices sold, according to a study by IDC Brazil released recently: in the first quarter of 2012, 493,000 tablets were sold […]