Taobao, the leader in Chinese C2C market, released a report on shopping at Taobao in the first half of 2007. Since Taobao has gained about 72% market share in first quarter of 2007, according to iResearch, Taobao’s report would help us to know the general picture of Chinese online shopping market.
Category: Consumer Behavior
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With the opening to new markets and the growth of the Chinese economy, a new social class has emerged — to some extend, unthinkable in a Communist China: the millionaires. According to a survey from Cap Gemini/Merrill Lynch, the number of millionaires (in US Dollars) in China have reached more than 230,000. The large majority of these new riches choose Shanghai to invest their money and also spend their money…
Combine cheap labor costs and cheap electronic appliances and you’ll get a high-tech version of the ‘sandwich-man‘: in the middle of XuJiaHui, the busiest commercial center in downtown Shanghai, it’s common to see young men carrying backpacks, probably containing laptops, attached to 17” LCD displays showing TV spot advertising, as well as some interactive media advertising…
China could become the world’s biggest online market within two years: the number of Chinese netizens has surpassed 123 million and number of people with access to broadband connection rose by 45.3 percent during the first half of the year to 77 million. Studies show that a typical Chinese consumer spends an average of 17.9 hours per month (36 min./day) engaged in popular online activities such as chatting, blogging, gaming, and shopping […]
As in most Western countries, mobile phones are also very popular in China, among all different age groups and walks of life — sometimes seen in very unusual places. The contrast between China and other Western countries shows up in the — astronomical — numbers: up to 1997, there was little over 10 million mobile phone service subscriptions… today, there are more than 400 million.