The number of super rich on China’s mainland is expected to rise 16 percent in 2010 thanks to the booming capital and property markets […]
Category: Consumer Behavior
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A study from American consultancy Bain & Co says that China remains the fastest-growing luxury goods market in the world, with a sales volume of 68.4 billion yuan ($10.27 billion) and an expected increase of 30 percent this year over last year’s takings […]
Chinese researcher Patricia Pao, who specializes in luxury marketing trends in China, offers ten tips to help advertisers reach affluent customers in the mainland […]
JWT’s Tom Doctoroff Offers 5 Ways brands can win over China’s 300 million senior citizens, a market that will reach 500 million by 2025 […]
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding […]
China’s economy maintained its fast pace of growth as GDP soared by 11.2% during the first half of 2010 to an estimated RMB 17.28 trillion ($2.6 trillion), according to Nielsen Company […]
The average wealth of the Chinese mainland’s top 1,000 richest people jumped 26 percent to US$722 million this year from a year earlier despite the sluggish stock market and the tightening measures meant to cool the sizzling economy, according to the latest Hurun Rich List […]
Enterprises in China are expected to use more mobile applications to ride the growth in various mobile services and features as well the high speed of 3G networks because these represent the future […]
Apple will double its store numbers on the Chinese mainland when it opens two stores in Beijing and Shanghai […]
Coca-cola expects China to become the US soft drink company’s biggest market by 2020 on the back of consistently strong double-digit growth. It believes that the partnership with Shanghai World Expo 2010 can help the company reach out to more clients, a senior manager said recentl […]