Categories
Design Readings Software

Watch “Mind the gap: User Centered Design in Large Organizations” with Luke Wroblewski

Learn to deliver user-centered online experiences by aligning business goals with user needs.

Mind the Gap
Luke Wroblewski will give you the tools and information you need to for successful user journeys

Despite good intentions, lots of user-centered design isn’t actually user-centered. Learn what drives these gaps and how your organization can align business and customer needs to deliver the kind of user experiences we all want to have online. With data informed insights, “live” redesigns, and more Luke will give you the tools and information you need to for successful user journeys.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.