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Talking about Jobs-to-be-Done at UI/UX Designers Meet Up – Munich

I shared lessons learned on how to use JTBD to engage the stakeholders and influence business decisions that drive product vision forward at the UI/UX Designers Meet Up, Munich.

Itamar at Konzpthaus, Munich
At the UI/UX Designers Meet Up (Munich), I made the case for using Jobs-to-be-Done (JTBD) as a common “exchange” currency to describe value between designers, business stakeholders and technology people

What if there was a common “exchange” currency to describe value between designers, business stakeholders, and technology people? At the UI/UX Designers Meet Up, Munich, I made the case that Jobs-to-be-Done (JTBD) could be it, and I shared some of the lessons I learned on how to use JTBD to engage the stakeholders and influence business decisions that drive product vision forward.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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