What if there was a common “exchange” currency to describe value between designers, business stakeholders, and technology people? At the UI/UX Designers Meet Up, Munich, I made the case that Jobs-to-be-Done (JTBD) could be it, and I shared some of the lessons I learned on how to use JTBD to engage the stakeholders and influence business decisions that drive product vision forward.
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Talking about Jobs-to-be-Done at UI/UX Designers Meet Up – Munich
I shared lessons learned on how to use JTBD to engage the stakeholders and influence business decisions that drive product vision forward at the UI/UX Designers Meet Up, Munich.