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Design Strategy Talks & Workshops

“Bringing Business Impact and User Needs Together with Jobs-to-be-Done (JTBD)” at Web Directions 2022

At Web Directions Summit 2022, I made the case that Jobs to be Done work as a great “exchange” currency for teams to discuss value with stakeholders.

Itamar Medeiros on Web Directions 2022
"Bringing Business Impact and User Needs Together with Jobs to be Done (JTBD)" at Web Directions 2022

At Web Directions Summit 2022, I made the case that Jobs to be Done work as a great “exchange” currency to facilitate strategy discussions around value between designers, business stakeholders, and technology people. I also shared some lessons I’ve learned on how to use Jobs to be Done to engage the stakeholders and influence business decisions that drive product vision forward.

Bringing Business Impact and User Needs Together with Jobs-to-be-Done (JTBD)

In a previous post, I argued that designers hadn’t found the vocabulary and tools to frame users’ problems in a way that aligns with stakeholder business strategies. Jobs to be done work as a great common exchange currency between leadership, designers, product managers, and developers. You can read more about Jobs-to-be-Done in my post below.

man in red long sleeve shirt holding a drilling tool

Bringing Business Impact and User Needs together with Jobs to be Done (JTBD)

Learn how Jobs to be Done (JTBD) work as an “exchange” currency between designers, business stakeholders and technology people.

More on Jobs-to-be-Done

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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