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“What’s the Problem We’re Trying to Solve?” talk at UX India 2021

We’ll discuss Problem Framing and Reframing at UX India 2021, with tips for team alignment.

If you’ve ever worked with teams trying to solve complex problems, at some point in your career, seen them jump too quickly into solutions, seen decisions being made only on assumptions (that ended up being wrong), or not being clear about what problem they were trying to solve in the first place.

In this session at UX India 2021, we will deep dive into Problem Framing and Reframing with valuable tips for:

  • We are ensuring you’re solving the right problems.
  • We are raising awareness around decision biases that prevent us from digging deeper.
  • We are looking outside the frame before considering the details.
  • We are using lateral thinking to disrupt stagnant thought sequences.
  • Challenge you to reframe problems.

If you don’t have access to the conference video, follow this link for a deep dive into problem-framing techniques that can help you get team alignment by creating clarity of what problems they are trying to solve.

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Problem Framing for Strategic Design

Learn more about problem framing techniques that can help you get team alignment by creating clarity of what problems they are trying to solve in Problem Framing for Strategic Design (Photo by Ann H on Pexels.com)

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP, where he leads the design vision for the entire Human Capital Management product line, ensuring cohesive product narratives and establishing best practices.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. Itamar has also served as a juror for prestigious design competitions and lectured on design topics at universities worldwide.

During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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