Emerging tools and toolkits are pushing established design professionals into a new —industrialized era— of systems and product design. This is happening as other tools are allowing a growing number of non-professionals to enter the industry, through highly accessible features that help augment human skill and creativity. As designers are starting to take the first steps in co-creating design artefacts alongside AI-driven systems and engines; a new world of opportunity opens up for the expert, and for the novice. The time is now.
In this talk at IxDA‘s Interaction’19, Andreas Markdalen speaks about the future of craft and excellence in digital product design. (download the slide deck)
Democratization, Industrialization and Augmentation: Where Creativity and Design Craft is Going Next
About Andreas Markdalen
Andreas Markdalen am an Executive Director of Design at frogdesign. Part of his ownerships at frog include being Global Head of Visual Design and a Regional Brand Lead for EMEA. He has spent the last 15 years working with Fortune 500 brands, across multiple product and service categories. He recently moved from Austin (Texas) back home to Europe with his family, and he is currently based in the Italian alps.
